Inspired Stewardship

Are you committed to social responsibility practices at all levels of your business? Do you have a vague idea of why it’s increasingly important to practice corporate and individual social responsibility but not sure where to start or how it can improve your bottom line results?

An IBM Global Business survey of 250 business leaders worldwide found that businesses are wasting no time in adopting and acting on a growing body of evidence that asserts corporations can do well by doing good. Sixty-eight percent of businesses are now utilizing Corporate Social Responsibility initiatives as an opportunity and a platform for growth. What are you waiting for?

People, Profit, Planet
So what is Corporate Social Responsibility (CSR)? At Inspired Connections, we believe CSR means a company or organization is strategically incorporating into its business plan the authentic principles of sustainability, stewardship and doing the right thing for its clients, employees and the community at large.

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model.  The corporation mitigates the impact of its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.  Furthermore, CSR  promotes the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere.  CSR is the deliberate inclusion of public interest into corporate decision-making.

By linking your CSR efforts to your organization’s culture and business strategies, a growing body of evidence supports that the benefits of this strategic shift will pay dividends:

• Increase your customer loyalty with consumers looking for companies that are doing well by doing good and impacting the triple bottom line.
• Attract and retain employees who want to align their values with their workplace, and in turn, will increase their productivity and increase innovation.
• Enhance your reputation in the community with impact on consumers, the media and investor value.

This is why we offer a unique twist to the CSR dynamic – Individual Social Responsibility (ISR).  ISR is:

• The ongoing and regular behavior of an individual to live a thoughtful, sustainable, successful and giving existence that supports/nurtures all relationships around them, works to leave a minimal eco-footprint, supports community building and inspires others by example.
• Finding innovative ways create cost savings and transformation around the edges and beyond for the benefit of your organization.
• Engagement would involve a holistic approach to the process and likely include environmental/sustainable practices, volunteerism, philanthropy, community building.
• Individuals would also see the importance and wisdom in the need to inspire and educate others when/if they can in relationship-sensitive ways.
• Those who practice ISR would make the personality characteristics of integrity, ethics, education and inspiration of utmost importance.

Be Inspired. Be Connected
Inspired Connections works with clients to authentically practice CSR and ISR strategies to achieve a triple bottom line success: People, Profit, Planet. We’ll work with you to create programs, nurture mutually beneficial community partnerships and develop marketing plans and events that support your goals. Call us today to learn more about how we can help you develop and execute your CSR and ISR strategies at 602.370.3560 or send us an email.