The Chronicle of Philanthropy and Inspired Connections' blended ideas for
nonprofits surviving the economic tsunami and donor drought we face:
- Get some of your frontline people on the phone to do some phone banking
and meet immediate donation needs. One Symphony had its musicians spend two
nights calling past donors and rebuilt old relationships while at it.
- Focus on providing services most critical now, and perhaps scale back on
others.
- Rally board members to pick up some of the slack. Have them reach out to
10 people to keep you in the game. Longer term, recruit the right board
members who, when oriented appropriately, understand their role is to build
relationships, open doors and support staff in making things happen.
(Inspired Connections believes that a strategic relationship management
effort will be embraced more openly and willingly by board members versus a
simple give or get mantra.
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- When you make cuts or trim back an event for economic purposes, be honest
and open about it. Creating an image of frugalness will pay off. (And get
smart about the little things that will save you money like making sure
you're putting in an appropriate guarantee for food/numbers if you're
working with a hotel. Nonprofits lose thousands easily when they don't watch
their registration numbers.)
- Show donors where and how the money is being used and where it is still
need. IC says…tell them why they should care, how your organization is
relevant to them or their community.
- Don't back off those hurting. Everyone is hurting. Appeal to being able to
give just a bit.
- Diversify giving groups. Some nonprofits in this community depended a
great deal on the development community or real estate. Just like the
businesses in that sector, the nonprofits are feeling the significant hit.
When times are tough, it's even tougher to get in and build relationships in
new sectors. So start diversifying and don't stop. See "don't take your eye
off the future" below.
- When you start identifying new groups, figure out the best ways to engage
them. Old media, traditional media, and new media – how will they respond?
You may even be able to recruit a committee simply to help you get up to
speed on your outreach capacity and opportunities. Some may even want to be
testing their skills or learn new ones. Appeal to some trailblazers.
- Collaborate. Some groups have merged to weather the storm. This is not a
willy-nilly prospect, but one that has to be thought through. A merger can
be to improve service and efficiency, but must be grounded in trust with
special attention given to sharing/blending/understanding cultures.
- Don't fall into the old trap of being concerned about asking for operating
or capacity building funds. Donors should be more savvy about the concepts
of "sustainability." That's what operating and capacity funds are all about.
Speak the lingo, make the case. Educate!
- Don't take your eye off the future. While extreme measures may need to be
taken now, if you forget your future, you won't have one. Assign one key
team member to keep their eye on being ready for the future.